SurgiTel

The brief

SurgiTel needed a bright, open booth where clinicians could try on loupes and talk ergonomics — the product is all about fit, so the booth had to make hands-on easy.

The approach

We built a clean, well-lit booth with clear sightlines and room for fitting stations, so visitors can step in, try the product, and have a real conversation.

Bold red brand headers keep it visible from down the aisle without crowding the floor space where the work actually happens.

Our project lead ran install and dismantle and stayed through doors-open.

The outcome

An inviting, easy-to-work booth that puts the product in people's hands — which is exactly how SurgiTel sells.